Hair Feel & Finish – 7.2/10

For a purple shampoo, this one leans gentler than many high-pigment options, especially if you keep contact time short. Hair typically feels clean with a light smoothing finish, but porous lengths can still feel a bit dry if you use it too often. Pairing with a conditioner and rotating with a moisturizing shampoo helps maintain softness while still keeping brassiness in check.

Scent & Sensory Experience – 7.0/10

The scent is a noticeable blooming floral that reads clean and cosmetic, and it lingers lightly after rinsing. Texture is straightforward and easy to distribute through wet hair, which helps with even toning. If you prefer fragrance-free products, this is not the best match, but for most users the scent is pleasant and not overpowering during a quick wash.

Scalp Comfort & Cleanliness – 7.6/10

The sulfate-free base is a plus for scalp comfort, especially if you find traditional strong cleansers irritating or drying. It removes daily buildup well for most hair types, though heavy styling product users may need an occasional deeper cleanse. Used a few times per week, it generally balances cleanliness with color care and avoids the stripped feeling some purple shampoos create.

Hair-Type Compatibility – 7.4/10

This fits best for blonde, highlighted, bleached, and silver hair that needs maintenance toning rather than aggressive correction. Fine hair usually does well with the lighter approach, while thicker or very brassy hair may want a stronger toner for faster payoff. If your hair is very porous, start with under a minute and increase only if needed to avoid dryness.

Value for Money – 8.4/10

It is a strong value when your goal is consistent brass control at an accessible price point. You may not get the instant violet punch of salon-grade options, but you can use it regularly without feeling like you are burning through an expensive bottle. The best value shows up when you treat it like a maintenance step and keep the timing short.